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The Gazette
How to sell your gun • the new Beretta so10

In the Gun Room


     The Gun Trade! It does exactly what it says on the tin. It facilitates the trading of one gun from the cabinet to enable the purchase a new one. There are several ways that you can do this:


     You trade the gun plus a cash top-up to cover the difference in the cost of the new gun. Though most convenient, this will not offer you the best price. The dealer is required to examine, test, repair, if necessary, and guarantee the gun; then he must advertise it and could well have his money tied up in the gun for many months.
      After all, very few of us trade the jewel of our gun cabinet and it is more usually something we wish to move on. The dealer’s allowance must take into account the profit he has in the new gun against what he can make of your trade-in, allow

for the above expenses and offer you the balance. It is unrealistic to expect him to be able to offer full retail and you should expect the trade price, less a percentage for shelf space.


     This is a win-win for you and the dealer, simply because he does not have to tie up money and cash flow in the gun and there is no time pressure on the sale. He can list the full retail on the gun, taking an agreedupon percentage to cover all of the extras of the trade-in and show himself a little profit. You do want him to stay in business, don’t you?


     Placing an ad at your local gun club, a commercial advertisement in the Gun List or similar publication, or posting one on Internet sites. Write a good and honest description, warts and all, provide photographs, stock and bore measurements. Look at all of the advertising, in magazines

and on the web, to get a handle on a fair retail price. Be realistic in describing the condition and quality of the gun.” As New!” means exactly that. You should be prepared to ship the gun to a potential purchaser for a 3-day examination, for sale or return at the purchaser’s expense provided you secure a deposit, or the full purchase amount.


      Putting the gun up for auction is the last alternative. The Auction House will value the gun and advise you of a minimum bid. They will tell you what they think the gun will realistically sell for, based on similar guns sold recently.

       You will pay a percentage of the hammer price plus tax. There are further costs for the gun to be included in the auction catalogue, particularly if a picture is inserted. Auctions can often be the last resort for moving on a tired gun, so please apply the Roman rule of “Buyer Beware”.


     The newest high- grade gun in Beretta’s prestigious SO line is the SO 10. The design of this stunning over/under is both a radical departure from the SO lineage, first introduced in 1936, and also an harmonious evolution of the renowned SO aesthetics.

     Most striking in design evolution is the technical advancement employed to create hammer-forged demibloc barrels made of the finest nickel-chromiummolybdenum steel. Another break with the past is the employment of the Boss/Fabbri bolting system and the use of the Boss/Fabbri-style barrel side reinforcement rib. The classical SO rounded monobloc has been replaced with refinements of the Boss-style side bolting.

     A bite on the underside of the demibloc mates into an indent in the receiving, providing tremendous strength and rigidity during the discharge of the gun. The traditional transverse bolting system had been replaced with longitudinal bolts that extend from the action face to steps on the on the breech.

     Extraordinary refinements in the more subtle details include a titanium trigger to increase safety from accidental discharge, a detached safety sear that makes an accidental discharge by dropping the gun impossible. The hinge pin has been lowered, thereby eliminating the use of the half-moon cut in the underside of the fore end iron to accommodate the action when it is opened.

      The gun is available in a vast spectrum of engraving options, including inhouse work done under the direction of Lucca Casari and such custom engravers as Incisioni Dassa and Mario Terzi.

     The gun is available in a ‘standard’ model and a more elegant SO 10 EELL. Each has accompanying accessories befitting the finest firearms. The SO 10 is presently available only in twenty gauge. The waiting time for a gun is approximately one year.


By Michael Sabbeth
Contributing Writer for
The Double Gun Journal

Beretta SO10
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